... A applied an event study methodology with Taiwan Economic Journal data to assess market reactions to certification events among 54 listed restaurant firms. Study B used a Theory of Planned Behavior-based survey to analyze how perceived ugly food value affects attitude, subjective norm, perceived...

...Xin Liu; Jianing Wang; Chunmei Liu Purpose This study empirically examined four value attributes (e.g. conditional value, functional value, epistemic value and price consciousness) influencing young customers’ attitudes, word-of-mouth (WOM) and continuous usage intentions. Subjective norm...

... on organic food purchasing decisions is evident, indicating the presence of moderating variables. This investigation attempts to delineate these contingencies within the realms of socio-environmental and individual factors, paying particular attention to subjective norms, uncertainty, and egoistic values...

... intentions. Subjective norm and attitude are strong predictors of switching intentions and purchase intentions, and switching intentions also have a powerful impact on purchase intentions. Originality/value This study extends previous research on locally produced food consumption in that it has proposed...

... In the designing and marketing process, managers of herbal teas companies should consider the health benefits of their products and the feeling of joy it might incite. Originality/value The TPB was initially constructed from three variables: subjective norm, attitude and perceived behavioral control (PBC...

...Hsu-Ju Teng; Chi-Feng Lo; Jia-Jen Ni Purpose The purpose of this study is to investigate how combined nutrition labelling influences consumer attitudes, subjective norms, perceived behavioural control and purchase intention for sugar-sweetened beverages (SSBs). Design/methodology/approach...

...Chih-Ching Teng; Yu-Mei Wang Purpose – The purpose of this paper is to understand how information revealed on organic food labels and perceived organic knowledge drive consumer trust and attitudes towards organic foods, which in turn together with subjective norm eventually influence subsequent...