... impacts purchase intention. Subjective norms and attitudes mediate consumer perceptions and purchase intention, with chain mediation occurring between these variables. Trust restoration strategies negatively moderate the paths of “perceived risk of Japanese imported aquatic products → Subjective norm...

... equation modeling (SEM). Findings It was found that people have many reservations regarding broiler meat. Thus, consumer alienation negatively (ß = −0.10) and the subjective norm positively (ß = 0.82) affects the intention to buy broiler meat. Research limitations/implications...

...Abdul Alem Mohammed Purpose This study aims to investigate the impact of perceived values (hedonic and utilitarian), trust and subjective norms on consumers' purchasing intentions of organic food in Saudi Arabia; it also explores the moderating influence of availability on the relationship between...

...Abdullah Al-Swidi; Sheikh Mohammed Rafiul Huque; Muhammad Haroon Hafeez; Mohd Noor Mohd Shariff Purpose – The purpose of this paper is to investigate the applicability of theory of planned behavior (TPB) with special emphasis on measuring the direct and moderating effects of subjective norms...