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Keywords: Theory of consumption value
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (8): 2996–3023.
Published: 05 June 2025
... (MBPs) and their willingness to subscribe. Design/methodology/approach The study explores an amalgamation of three consumer behaviour theories, namely, Extended Theory of Planned Behaviour, Perceived Risk Theory and Theory of Consumption Value to assess consumer’s willingness to subscribe to MBPs...
Includes: Supplementary data
Journal Articles
The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies
Ariff Azly Muhamed, Mohd Nizam Ab Rahman, Firdaus Mohd Hamzah, Che Rosmawati Che Mohd Zain, Suhaiza Zailani
Journal:
British Food Journal
British Food Journal (2019) 121 (11): 2951–2966.
Published: 18 September 2019
... and finally, a conclusion, together with the limitations of this research, is provided in Section 6 . The theory of consumption value (TCV) is a cohesive model that integrates the variables from several consumer values, such as the inferences of consumer choice (social and epistemic values as well...
