... celebrities (SMCs) Value-belief-norm theory Impression management (IM) Sustainable dining Food waste reduction Funding: No funding was received for this study. Food waste, exceeding $1 trillion annually, paradoxically coexists with hunger, affecting over 783 million people globally...

... Licensed re-use rights only Food waste reduction Social media celebrities Value-belief-norm theory Educational institutions Saudi Arabia In 2019, the world generated 931 million metric tons of food waste, equal to 17% of the global food supply (Tiseo, 2023). This waste contributes...

... theories (the theory of planned behaviour, social practice theory and value-belief-norm theory) can better explain the gap, and that other variables such as emotions, price consciousness and situational factors should also be taken into consideration. The authors also find that although some situational...