... the work reported in this paper. 29 06 2025 16 11 2025 22 12 2025 12 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Domestic ingredients Choice experiment Japan Latent class logit WTP Consumer Takahashi...

...Rachael Vriezen; Mikayla Plishka; John Cranfield Purpose Traceability is an increasingly important tool for reducing food safety risks and managing supply logistics. Given the costs of implementing and maintaining traceability systems, it is crucial to understand consumer willingness to pay (WTP...

...Luigi Galletto; Francesco Caracciolo; Vasco Boatto; Luigino Barisan; Deborah Franceschi; Marica Lillo Purpose Consumer likeability and willingness to pay (WTP) for two Italian sparkling wines, (Conegliano Valdobbiadene Prosecco DOCG and Prosecco DOC) are evaluated through a non-hypothetical Becker...

... vitamins and other nutrients, and a claim about fair farmer prices. To the best of our knowledge, no study has previously evaluated consumers’ willingness to pay (WTP) for rice using this set of attributes in the context of an Asian country. It is worth noting that while the valuation of these rice...

... identified (belief about environmental protection, beliefs about sustainable wine certification and attitude towards sustainable-labelled wine) and willingness to pay (WTP). Then, socio-demographic characteristics have been considered to assess whether group’s composition differ considerably. Design...

...Tiziana de-Magistris; Stefano Pascucci; Dimitrios Mitsopoulos Purpose – The purpose of this paper is to examine the role of the European Novel Food Regulation (ENFR) on consumers’ acceptance of and willingness to pay (WTP) for radical food innovations. The research question is focussed...