... and domestic foods has highlighted two key aspects. First, consumers often consider domestic foods as superior in quality (Thøgersen, 2023 ; Onozaka et al., 2023 ; Ojeda et al., 2021 ; Innerbichler et al., 2024). Second, their willingness to pay (WTP) for healthier foods is higher...

...Rachael Vriezen; Mikayla Plishka; John Cranfield Purpose Traceability is an increasingly important tool for reducing food safety risks and managing supply logistics. Given the costs of implementing and maintaining traceability systems, it is crucial to understand consumer willingness to pay (WTP...

...Luigi Galletto; Francesco Caracciolo; Vasco Boatto; Luigino Barisan; Deborah Franceschi; Marica Lillo Purpose Consumer likeability and willingness to pay (WTP) for two Italian sparkling wines, (Conegliano Valdobbiadene Prosecco DOCG and Prosecco DOC) are evaluated through a non-hypothetical Becker...

... of this study is to investigate the Vietnamese consumers’ preferences and WTP for rice with specific quality attributes referring to sustainable production methods (organic and IPM), health benefits from vitamins and other nutrients, and fair farmer prices, by conducting a choice experiment (CE). This study...

... identified (belief about environmental protection, beliefs about sustainable wine certification and attitude towards sustainable-labelled wine) and willingness to pay (WTP). Then, socio-demographic characteristics have been considered to assess whether group’s composition differ considerably. Design...

...Tiziana de-Magistris; Stefano Pascucci; Dimitrios Mitsopoulos Purpose – The purpose of this paper is to examine the role of the European Novel Food Regulation (ENFR) on consumers’ acceptance of and willingness to pay (WTP) for radical food innovations. The research question is focussed...