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Keywords: Web communication
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Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (11): 2294–2308.
Published: 06 November 2017
.../implications The study highlights the importance and the attention that FBs, among others, should dedicate to the role of web communications within their communications strategy. Although this path has allowed the traits essential to launch effective online communications for FBs, the small number...
