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Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (11): 2294–2308.
Published: 06 November 2017
...Lea Iaia; Paola Scorrano; Monica Fait; Federica Cavallo Purpose The purpose of this paper is to deepen the web marketing strategies used by wine family businesses (FBs) with the aim to identify the role assigned to websites, the online models and the competitive strategies implemented through them...
