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Keywords: Website design
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Journal Articles
Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailers
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (2): 574–589.
Published: 28 November 2018
... and website design. Grocery retailing has been selected as the context of research because grocery retailers too have been required to develop B2C e-commerce platforms to meet their consumers’ evolving preferences. Design/methodology/approach A survey was distributed to several students from University...
