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Keywords: Willingness to purchase
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Journal Articles
Third-party certification labels for organic food: consumers' purchase choice and willingness-to-pay
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3993–4008.
Published: 29 December 2021
... there is an interaction between organic food and country of origin, it can affect consumer preferences and choices (Xie et al., 2016). Cue utilization theory Third-party verification Organic food certification label Consumer choice Willingness to purchase The global food market has witnessed...
