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Keywords: Wine culture
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Journal Articles
The role of cultural identity in acceptance of wine innovations in wine regions
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (3): 869–885.
Published: 10 May 2022
...Eva Reinares-Lara; Jorge Pelegrín-Borondo; Cristina Olarte-Pascual; Gwenaelle Oruezabala Purpose Wine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market...
