... © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Wine marketing Sales promotions Discounts Perceived quality Prestige Wine consumers Price sensitivity plays a particularly strong role in the wine category. Several researchers, including...

...Eva Reinares-Lara; Jorge Pelegrín-Borondo; Cristina Olarte-Pascual; Gwenaelle Oruezabala Purpose Wine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market...

... ; Pinson and Jolibert, 1998). 08 03 2020 31 07 2020 21 09 2020 06 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Lebanese wine consumers Wine marketing Consumer behaviour Wine involvement Wine drinking...

...Klaus-Peter Wiedmann; Stefan Behrens; Christiane Klarmann; Nadine Hennigs Purpose – A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived...

... and health. Urban female consumers are the most important target group. Originality/value The paper presents the first results on the important attributes for marketing organic wine in developed organic food markets. © Emerald Group Publishing Limited 2012 Conjoint analysis Wine market Wine...