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Keywords: Wine markets
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (8): 2425–2441.
Published: 13 December 2019
... analysis of French and Italian wines – first, on the country-of-origin effect on millennials’ wine preferences, and second, on the possibility of managing this influence by adopting a wine marketing mix based on the innovative 4Es model. Findings The outcomes of the experiment on 121 millennials...
