...Alessandro Carollo; Seraphina Fong; Giulio Gabrieli; Claudio Mulatti; Gianluca Esposito Purpose Among the growing interest towards market segmentation and targeted marketing, the current study adopted a scientometric approach to examine the literature on wine selection and preferences. The current...

... was administered between the two rounds. Findings Significant associations between the musical stimulus genre and participant change in wine selection were found, and the musical stimuli resulted in different brainwave activities because participant β and γ wave activities significantly...