...Giuliano Marolla; Parisa Sabbagh; Olivia McDermott Purpose This study explores the adoption of artificial intelligence (AI) in wineries, with a specific focus on its application to drive innovation and on the organisational and contextual factors that influence its exploration and adoption...

...María Carmen García-Cortijo; Juan Sebastián Castillo-Valero; Ana Pérez-Luño Purpose This paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment. Design/methodology/approach A questionnaire was drawn up to collect quantitative data...

...Giuseppe Marotta; Concetta Nazzaro Purpose The aim of the study is to analyse the value creation processes in multifunctional wineries. Specifically, the paper poses the following research questions: can the creation of public goods (i.e. multifunctionality) open up new paths of value creation...

..., it identifies the key factors enabling a superior export success. Design/methodology/approach Internal resources were analyzed theoretically in order to achieve the aims of the study. Subsequently the empirical investigation was carried out administering a questionnaire to a sample of 102 wineries in Sicily...