..., an analysis of the information disseminated questions the value of the reviews. © MCB UP Limited 2000 Marketing Wines and spirits Publicity New Zealand Australia South Africa Further analysis was undertaken on the words chosen to describe the wines from all three countries to determine...

... market price determinants while grape variety and the alcoholic contents are not significantly correlated with red wine prices. © MCB UP Limited 2000 Wines and spirits Taste Pricing Pricing strategy Estimated coefficients for the year vintage are significant for both equations...

... began to exploit Western markets. The UK in particular became a surprising and an important market for Bulgarian red wine. © MCB UP Limited 1999 Wines and spirits Export Imports EU Prices Bulgaria The Bulgarian Vintner Company Stephen Bainbridge The Manchester Metropolitan University...

... users in order to reveal patterns of consumption, consumer psychologists study heavy users to understand the fundamental bases of consumption, and market researchers seek out heavy users as the most profitable target segment. Consumer behaviour Drinks industry Wines and spirits © MCB UP...

... elements and variables at both strategic and tactical level. Fast‐food restaurants India Kazakhstan Marketing mix National cultures Wines and spirits In 1937, Richard and Maurice McDonald opened a tiny drive‐in restaurant east of Pasadena, in California. This was the first McDonald’s...

... basic assumptions are made in conjoint analysis: © MCB UP Limited 1997 Conjoint analysis Market segmentation Modelling Wines and spirits The first step in the conjoint analysis is the selection of attributes and attribute levels which together make up alternative product concepts...

... in France and Italy[ 4 ]. © MCB UP Limited 1995 Northern Ireland Purchasing Wines and spirits Wine, which started out as a very natural, simple product (in that it required only one ingredient) has developed into a multifarious commodity. Once this “potent” liquid is placed...

... Brookes is a consultant with CEAS Consultants based at Wye College, University of London, UK. Bulgaria Export Hungary Marketing Wines and spirits © MCB UP Limited 1993 ...