Keywords: Word of mouth (WoM)
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Journal Articles
Journal Articles
British Food Journal (2021) 123 (6): 2235–2257.
Published: 15 February 2021
...) and travel motivations. Research limitations/implications The findings confirmed that travel motivation is one of the most important precursors of MTEs. CoE was also determined to be a precursor of MTEs. MTEs had positive influences on satisfaction, word of mouth (WoM) and revisit intentions...

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