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Keywords: e-commerce platforms
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (3): 1098–1113.
Published: 14 January 2025
... Gamification Retail food products Impulse buying Stimulus-organism-response e-commerce platforms Consumer behaviour Gamification is the amalgamation of game-like elements and mechanisms into game and non-game contexts with the purpose of influencing human behaviour (Tobon et al., 2020...
