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Keywords: AI integrated CRM system
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2020) 33 (4): 359–375.
Published: 21 October 2020
... organizations. Design/methodology/approach To identify the factors impacting the behavioral intention of the employees to adopt AI integrated CRM system in Indian organizations helps of literature review and theories have been taken. Thereafter, some hypotheses have been formulated followed...
