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Keywords: Technology adoption
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2025)
Published: 08 April 2025
... the resources, jointly predict behavioral intention to use a particular technology. TPB, like TRA, is an intention-based model. These variables are quite parsimonious in predicting our social behaviors. TPB is instrumental in assessing individual technology adoption levels, when internal and external factors...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2023) 36 (2): 209–233.
Published: 06 June 2023
... 04 2022 15 12 2022 12 05 2023 15 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Cryptocurrency Blockchain Technology adoption Theory of acceptance and use of technology Information and new technologies fsQCA...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2020) 33 (4): 359–375.
Published: 21 October 2020
... Publishing Limited Licensed re-use rights only Indian organizations Technology adoption Hedonic attitude Utilitarian attitude AI integrated CRM system The customer relationship management (CRM) is considered as a strategic and tactical approach to grow, get and retain the potential...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2018) 31 (3-4): 208–233.
Published: 01 October 2018
...Mayanka Singh Chhonker; Deepak Verma; Arpan Kumar Kar; Purva Grover Purpose The purpose of this study is to consolidate the state of research in mobile commerce (m-commerce) technology adoption from 2008 to 2017. This study not only reviews the evolution of m-commerce literature but also...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2016) 29 (4): 241–250.
Published: 14 November 2016
.... Mayank Yuvaraj can be contacted at: mayank.yuvaraj@gmail.com © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only India Recruitment Social media Technology adoption Library professionals Social recruiting The use of social media...
