Chapter 62: Corporate Citizenship: A Common Good and the Search for Sustainable Performance

Is the idea of corporate citizenship a simple slogan or, on the contrary, a strong principle that can guide the actions of the entrepreneur-manager? The experience of the Ninkasi group, a small business created in Lyon in 1997, shows that this concept exists, guides strategic choices and is embodied in the professional behavior of the company’s managers and employees. We propose to give a meaning and a definition to this proposal of corporate citizenship.