Chapter 2: Role of AI-Powered Personalization in Travel Experience and Travellers’ Decision-Making: An Analytical Study

Artificial Intelligence (AI) has infused various sides of travel and tourism, manifested in applications such as personalized recommendations, the assistance of robots, conversational interfaces, intelligent agents, predictive analytics, language translation and voice recognition systems. AI-driven analytics empower destinations to understand visitors’ behaviours and impact on the environment, enabling the creation of a tailored, eco-friendly experience of travelling. Moreover, AI-powered recommendation systems can connect travellers with sustainable accommodations, activities and transportation options, promoting a more responsible approach toward tourism. Convenience and accessibility are improved by technology in terms of personalized travel experiences, immersive virtual tours, innovative destination management and sustainable solutions for tourism. It also encourages more responsible and eco-conscious journeys. AI has encouraged innovation in the tourism industry, enhancing convenience for tourism enterprises and travellers. These enterprises influence AI and big data to analyze the needs of tourists, employ deep learning algorithms for market segmentation and achieve precision marketing.