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Review of Marketing Research
Review of Marketing Research
Edited by
Naresh K. Malhotra
Naresh K. Malhotra
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Author and Other Information
Emerald Group Publishing Limited
Volume
6
DOI:
https://doi.org/10.1108/S1548-6435(2010)6
ISBN electronic:
978-0-85724-728-5
ISBN print:
978-0-76562-127-6
Series ISSN:
1548-6435
Publication date:
2010
Book Chapter

Service-Dominant Logic

By
Stephen L. Vargo;
Stephen L. Vargo
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Robert F. Lusch;
Robert F. Lusch
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Melissa Archpru Akaka;
Melissa Archpru Akaka
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Yi He
Yi He
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Author and Other Information
Stephen L. Vargo
Robert F. Lusch
Melissa Archpru Akaka
Yi He
© Emerald Group Publishing Limited
2010
Doi:
https://doi.org/10.1108/S1548-6435(2009)0000006010
  • Published:
    2010

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First page of Service-Dominant Logic
© Emerald Group Publishing Limited
2010
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