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Even though the idea of citizen participation in tourism planning and policy-making is anything but new (Keogh, 1990; Murphy, 1985) its implementation becomes increasingly important as citizens play a key role for a socially sustainable tourism development (Bramwell & Lane, 2011; Moscardo, 2011; Papachristou & Rosas-Casals, 2019; Spil et al., 2017). Nonetheless, despite the consensus on the importance and urgency, the plethora of collaborative concepts has hardly been translated into reality. In this chapter, it will be questioned why citizen involvement in tourism policy is such a wicked problem. Further, the issue will be framed with the 10 characteristics of wicked problems by Rittel and Webber (1973) as well as Head’s (2022) governmental responses to wicked problems. Based on empirical data of two urban case studies, namely Munich (Germany) and Copenhagen (Denmark), citizens’ perspectives on their role in tourism have been disclosed to expand the past debate. Contrasting empirical findings and the outlined theoretical frame, various solution approaches could be identified from the so far neglected perspective of those at the heart of the wicked problem – the destination citizens.

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