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Purpose

The purpose of this paper is to introduce the various papers in this issue and explain the pertinence of the strategic question.

Design/methodology/approach

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected.

Findings

From the analysis of the papers selected for this theme issue, it becomes clear that destinations should reflect and work in a new model of tourism – more sustainable, innovative, responsible and supportive – adding value to the tourism ecosystem.

Originality/value

From various angles of analysis, the papers selected for this issue shed light on a relevant problem: the importance of tourist destinations in adopting a more inclusive approach. All tourist agents need to maintain their commitment to work together to promote universal accessibility and inclusiveness.

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