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Advances in Business Marketing and Purchasing

Creating and managing superior customer value

Edited by

Author and Other Information

Emerald Group Publishing Limited

Volume

14

DOI:

https://doi.org/10.1016/S1069-0964(2008)14

ISBN electronic:

978-1-84855-173-2

ISBN print:

978-1-84855-172-5

Series ISSN:

1069-0964

Publication date:

2008

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