Leadership Development by Design
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Published:2012
Jim Olver, 2012. "Leadership Development by Design", Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, K. Scott Swan, Shaoming Zou
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Business, government, and society are being rocked by disruptive global change. The challenges facing international marketers as boundary spanners – and more generally, all managers and leaders – are getting more complex, ambiguous, and unprecedented. The world that they must navigate is increasingly filled with “wicked problems” (Rittel & Weber, 1973) that defy the closed, analytical approaches that characterize typical management education. Addressing the problem requires a new paradigm that augments – and perhaps in some areas, supplants – the traditional business education.
