THE USE OF THE VISUAL MEDIUM FOR PROGRAM EVALUATION

Early in my career (similar I suspect to most other evaluators I knew of around the world) I had never considered using the visual medium as a major form of data for evaluations. This was not surprising, as we had been just emerged from a fifty-year period when the social sciences relied on quantitative, positivist approaches with the result that pictorial images were perceived to be imprecise, subjective, representations that could not be accepted as evaluation data.