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This chapter explores the multifaceted relationship between quantum computing (QC) and sustainability, with a focus on the Quadratic Unconstrained Binary Optimisation (QUBO) framework. The manuscript delves into the theoretical underpinnings of QUBO and its formulation as a quantum annealing problem, identifying the quantum principles that facilitate the resolution of such optimisation challenges. It offers a critical analysis of the suitability of QUBO for unconstrained problems and its efficacy in consistently locating the global minimum – a pivotal concern in optimisation tasks. Further, this study provides a nuanced discussion on the intersection of QC and sustainability. It delineates the types of optimisation problems within sustainability initiatives that are amenable to formulation as QUBO problems, while also highlighting sustainability challenges that elude the QUBO framework. It argues for the integration of quantum solutions into business operations, highlighting the potential for QC to play a transformative role in achieving sustainability objectives. The critique of the current hype surrounding QC provides a balanced viewpoint, ensuring a grounded approach to the adoption of quantum technologies in tackling pressing global issues.

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