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Kerala, being the most literate state in India, has at least one newspaper being subscribed to every household and thus the Print industry in Kerala is doing a commendable job. Labour welfare as a part of industrial relation is assuming greater significance with the growth of industrialization. An industry today is a co-operative undertaking with both the capital and the labour as equal partners. The workers in the modern context are not simply a marketable commodity to be purchased by the owners, but human beings with their own needs, emotions and aspirations who invest their labour in making the industry a success. It is normally believed that the model employer maintains harmonious relation with the employees. Considering the conflicts are usually natural, the employer always tries to minimize the disputes by offering the right mix of labour welfare measures and ensure the loss of man days and the loss of production to the lowest possible extent. This article delineates the industrial relations in Kerala newspaper industry. The data were analyzed related to age, occupation, region of working, education and experience on the leaders' attitude on various factors related to labour welfare. The primary data collected from the trade union leaders were analyzed using the statistical computer package SPSS. Appropriate tests were used for analysis. It can be seen that the leaders were not at all satisfied with any of the facilities except for safety practices for the employees and the grievance handling process since they were directly involved.

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