Chapter 12: India-ASEAN Cultural Tourism: 30 Years of Exchange

This chapter discusses the past 30 years of India-ASEAN diplomatic relations by examining cultural tourism exchanges within and between the regions. The study employs a narrative research design to understand tourism patterns and regularities. It explores the industry’s recovery efforts between India and ASEAN post-pandemic, with India’s outbound tourism market growing for ASEAN. The chapter discusses the role of culture and artistic heritage of the region in contributing to this upward trend. It provides fresh insight into the nature, scope, and practices of cultural tourism in India-ASEAN by examining art markets and trends, an understudied subject.