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Business and Corporation Engagement with Higher Education
By
Morgan R. Clevenger, CFRE
Morgan R. Clevenger, CFRE
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Cynthia J. MacGregor
Cynthia J. MacGregor
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Author and Other Information
Morgan R. Clevenger, CFRE
Cynthia J. MacGregor
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/9781787546554
ISBN electronic:
978-1-78754-655-4
ISBN print:
978-1-78754-656-1
Publication date:
2019
Book Chapter

Chapter 5: Corporate Citizenship

By
Morgan R. Clevenger;
Morgan R. Clevenger
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Cynthia J. MacGregor
Cynthia J. MacGregor
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This Site
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Author and Other Information
Morgan R. Clevenger
Cynthia J. MacGregor
Copyright © 2019 by Morgan R. Clevenger and Cynthia J. MacGregor
2019
Licensed reuse rights only
Doi:
https://doi.org/10.1108/978-1-78754-655-420191004
  • Published:
    2019
Copyright © 2019 by Morgan R. Clevenger and Cynthia J. MacGregor
2019
Licensed reuse rights only

Abstract

This chapter reviews The Bruntland Report (United Nations, 1987) and World Economic Forum's (2002) views and broader concerns for people, profit, and planet. Cone's (2010a) corporate citizenship spectrum is explained and discussed. This more modern concept focuses on more sophisticated behaviors of companies including employee engagement, modern measurements of impact and outcomes, and consideration of signature programming.

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