1: …Ready for It?¹

This chapter is an introduction to the book “Swift Leadership: A Taylor-made Approach to Influence and Decision Making” which is part of the “Exploring Effective Leadership Practices Through Popular Culture” series. The book explores the business practices, decisions, and influence tactics used by popular musician and icon Taylor Swift. Swift leverages her popularity to stand up to entertainment industry giants and champion the underdog. This first chapter provides an overview of the book and reasons why analyzing Swift’s leadership approach is helpful.