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Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 04 August 2026
10.1108/978-1-83708-686-320261013
EISBN: 978-1-83708-686-3
ISBN: 978-1-83708-687-0
... of expertise and knowledge. The primary goal of this research is to explore the prevalence of fraud and misleading information in social media advertisements related to the real estate sector. The research examines the identification and analysis of common deceptive practices in these advertisements...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 04 August 2026
10.1108/978-1-83708-686-320261020
EISBN: 978-1-83708-686-3
ISBN: 978-1-83708-687-0
... populations, and key findings. Furthermore, the results of these studies were compared to identify patterns and differences. Studies have examined the impact of social media on adolescent mental health, focusing on multiple aspects, including addiction, behavioral deviance, and depression. Studies...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 04 August 2026
10.1108/978-1-83708-686-320261021
EISBN: 978-1-83708-686-3
ISBN: 978-1-83708-687-0
...Abstract Educational values play a pivotal role in shaping individual personalities and fostering societal cohesion. In the digital era, social media platforms, particularly Instagram, have emerged as influential spaces for communication and cultural exchange. This study examines the impact...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 04 August 2026
10.1108/978-1-83708-686-320261022
EISBN: 978-1-83708-686-3
ISBN: 978-1-83708-687-0
...Abstract This study investigates the transformative impact of social media platforms on shaping cultural identity and political awareness in Arab societies. These platforms have become essential for public engagement and cultural expression. The research highlights both the opportunities...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 04 August 2026
10.1108/978-1-83708-686-320261025
EISBN: 978-1-83708-686-3
ISBN: 978-1-83708-687-0
...Abstract Social media platforms have become pivotal in advancing sustainable development goals (SDGs), offering innovative avenues for engagement and awareness. This study explores Instagram’s role in promoting SDGs within the Bahraini context, emphasizing its capacity to connect individuals...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 04 August 2026
10.1108/978-1-83708-686-320261027
EISBN: 978-1-83708-686-3
ISBN: 978-1-83708-687-0
... and policies in the Kingdom of Bahrain toward a comprehensive development renaissance. Media economics digital economy sustainable economies digital media social media Sustainable Development Goals mass communication Introduction Social media has revolutionized the way we communicate, consume...
Book Chapter
Serial: International Psychology
Published: 20 May 2026
10.1108/978-1-80686-693-920261017
EISBN: 978-1-80686-693-9
ISBN: 978-1-80686-694-6
...Abstract This chapter addresses indigenous ideas about gender identity and gender roles in Southeast Asia, and the extent to which these ideas are changing with modern globalization—particularly through social media. We discuss patterns across the region, using Thailand and the Philippines as key...
Book Chapter
Serial: Building the Future of Tourism
Published: 27 April 2026
10.1108/978-1-80686-627-420261016
EISBN: 978-1-80686-627-4
ISBN: 978-1-80686-628-1
... the previous 15 years. In reality, photography plays a major role in the promotion of many holiday destinations. Posting images on social media platforms or starting a blog can tell stories about historical sites, programs, or other cultural events. These can help draw in and retain potential tourists...
Book Chapter
Published: 27 April 2026
10.1108/978-1-80592-601-620261015
EISBN: 978-1-80592-601-6
ISBN: 978-1-80592-602-3
... of the customers. It is an innovative approach to use the services of a large number of people for their ideas and skills to generate content with the help of social media and the internet. In crowdsourcing, a large job is broken down into smaller jobs that can be easily done by the crowd separately. So, if done...
Book Chapter
Published: 20 April 2026
10.1108/978-1-83549-009-920261003
EISBN: 978-1-83549-009-9
ISBN: 978-1-83549-010-5
...Abstract Since the internet plays a vital role in the rapid and cost-effective dissemination of information about products and services, the importance of social media as a marketing tool cannot be ignored. This study analyses Consumer Buying Behaviour (CBB) when consumers buy sports shoes...
Book Chapter
Published: 20 April 2026
10.1108/978-1-83708-712-920261002
EISBN: 978-1-83708-712-9
ISBN: 978-1-83708-713-6
.... The study relies on secondary data collected from the extensive literature of scholarly articles to check the influence of social presence and its impact on the current generation. The findings of the study have revealed that social media has a significant influence on shaping one’s opinion, regardless...
Book Chapter
Published: 20 April 2026
10.1108/978-1-83708-712-920261009
EISBN: 978-1-83708-712-9
ISBN: 978-1-83708-713-6
...Abstract Over the past two decades, political campaigning in India has seen a significant change, moving away from conventional strategies, like rallies, television broadcast, and print media, to one that is powered by data and online platforms. Due to social media platforms and India’s prediction...
Book Chapter
Published: 07 April 2026
10.1108/978-1-80592-965-920261007
EISBN: 978-1-80592-965-9
ISBN: 978-1-80592-966-6
...This narrative literature review examines how social media shapes academic discourse by fostering echo chambers in digital spaces that reinforce ideological homogeneity and limit exposure to diverse viewpoints. Drawing on both conceptual frameworks and empirical studies, the review addresses seven...
Book Chapter
Serial: Innovations in Qualitative Research
Published: 30 March 2026
10.1108/978-1-80686-311-220261010
EISBN: 978-1-80686-311-2
ISBN: 978-1-80686-312-9
... youth generation and encourages thinking about how this sport can promote critical consciousness in schools. Multimodal systemic functional linguistics social media Brazilian soccer players Brazilian youth generation racism In recent years, the exponential growth of social media platforms has...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 24 March 2026
10.1108/978-1-80592-547-720261001
EISBN: 978-1-80592-547-7
ISBN: 978-1-80592-548-4
... the effect of social media platforms have utilized Cultivation Theory, based on the assumption that, similar to television prior to the digital era, they act as today’s dominant cultural storytellers ( Maleknia et al., 2025 ). Theoretical Framework The social transformation caused by these platforms has...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 24 March 2026
10.1108/978-1-80592-547-720261003
EISBN: 978-1-80592-547-7
ISBN: 978-1-80592-548-4
... that the WhatsApp application can play a positive role in enhancing communication between employees in the Bahraini Ministry of Information, as well as improving their job performance. WhatsApp Cultivation Theory Ministry of Information Bahrain social media audience responses Introduction With the growth...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 24 March 2026
10.1108/978-1-80592-547-720261006
EISBN: 978-1-80592-547-7
ISBN: 978-1-80592-548-4
... and teaching methods to keep pace with advances in educational technology (Saed et al., 2023). According to Almobarraz (2018), cited in Roy, 2023 ), social media has become a common learning resource tool, especially among university graduate students who use it for classes, assignments, and projects. Video...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 24 March 2026
10.1108/978-1-80592-547-720261010
EISBN: 978-1-80592-547-7
ISBN: 978-1-80592-548-4
... their cultural identities by fusing the modern and traditional components thanks to social media channels. Unfortunately, this breadth of exposure tends to endorse a global culture view which may be detrimental to the diversity of cultures and even local identities. Social media content being curated sometimes...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 24 March 2026
10.1108/978-1-80592-547-720261011
EISBN: 978-1-80592-547-7
ISBN: 978-1-80592-548-4
...Abstract This study is designed to identify the relationship between repeated exposure to social media content and Bahraini women’s adoption of specific beauty standards. The study also seeks an understanding of the psychological mechanisms that contribute to instilling these standards and how...
Book Chapter
Serial: Technological Innovation and Sustainability for Business Competitive Advantage
Published: 24 March 2026
10.1108/978-1-80592-547-720261013
EISBN: 978-1-80592-547-7
ISBN: 978-1-80592-548-4
... the development of the questionnaire that will be used in this research. Earlier works, such as Al-Tamimi (2018) and Abdullah (2011) concentrated on Bahraini folk heritage but explored it through television drama rather than social media. Al-Mutgawi (2013) did examine YouTube in Bahraini society and found...

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