Out of the Boardroom and Into Practice: From Mission to CRM

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Review Article| January 01 2003

Peggy Carlaw;

Peggy Carlaw

Vice president of business development at Impact Learning Systems

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Kurt Friedmann

Director of business development at Impact Learning Systems

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Publisher: Emerald Publishing

Online ISSN: 2054-1775

Print ISSN: 1077-5730

2003

Handbook of Business Strategy (2003) 4 (1): 383–388.

https://doi.org/10.1108/eb060293

Develop an “experience” brand that takes missions out of boardrooms and puts them into the hands of front‐line employees.

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2003

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