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Volume 5, Issue 1
1 December 2004
This article was originally published in
Handbook of Business Strategy
Handbook of Business Strategy Cover Image for Volume 5, Issue 1
Viewpoint| December 01 2004

Build better decisions: strategies for reducing risk and avoiding surprises

Seena Sharp
Seena Sharp is president of Sharp Market Intelligence (www.sharpmarket.com), which she established in 1979 following a successful corporate career in New York City where she earned her masters degree in mathematics. SMI has developed techniques for identifying early warning signs of market change to provide Fortune 500 and smaller companies with logical information regarding opportunities and potential threats.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1775
Print ISSN: 1077-5730
© Emerald Group Publishing Limited
2004
Handbook of Business Strategy (2004) 5 (1): 125–132.
https://doi.org/10.1108/10775730410493531

Did you ever make a business decision without all the facts? Did you learn something after you implemented your decision that you would have changed had you known it sooner? If the answer to either question is “Yes”, chances are you lost money, time, morale and the competitive advantage. All of these could easily be avoided with business intelligence.

Keywords: Decision making, Strategic planning, Risk management, Marketing intelligence
© Emerald Group Publishing Limited
2004
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