How to become an effective – bias‐free – decision‐maker in an increasingly global economy

To make strategists aware of decision biases and their potential impact on effective strategic decision‐making.

A review of five critical biases, their sources and impact. The article includes a self‐test. Findings – Suggestions on how the strategist can address biases in self and others as part of strategic leadership.

Conceptual review and self‐test.

Simple, easy to implement guidance on managing biases in self and others.

Raising strategists’ awareness of biases and their potential impact. Self‐test on decision biases. A route to the literature on the issues.