Keywords: Competitive advantage
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Journal Articles
Business Strategy Series (2010) 11 (2): 84–89.
Published: 16 March 2010
... development roles by organizations and the effects that it can have on the organizations. The paper will also discuss how organizations can benefit from acting to their sustainable development roles and consider it as a means of competitive advantage, rather than an organizational threat. Design...
Journal Articles
Journal Articles
Business Strategy Series (2009) 10 (5): 239–247.
Published: 04 September 2009
... skills are at least as important a source of long term competitive advantage as superior strategy (see Box 1). Indeed, you have to be a world‐class operator just to survive. The pace of change in today's industries means management has to go on improving execution continually. As a result, managers...
Journal Articles
Business Strategy Series (2009) 10 (4): 183–192.
Published: 03 July 2009
.... Customers are savvier and more demanding than ever. Competition is increasing and competitive advantage is fleeting. Once‐strong relationships have weakened, and customers faced with an exploding array of choices are easily swayed by competitive offerings at lower prices. How can you possibly stay ahead...
Journal Articles
Journal Articles
Business Strategy Series (2008) 9 (5): 238–242.
Published: 05 September 2008
... in making quantum leaps in complexity reduction. © Emerald Group Publishing Limited 2008 Research Corporate strategy Operations management Competitive advantage Complexity stems from fundamental causes that cannot always be eliminated. The hard reality is that the global business...
Journal Articles
Handbook of Business Strategy (2006) 7 (1): 101–106.
Published: 01 January 2006
... a practical application. © Emerald Group Publishing Limited 2006 branding brand resuscitation rejuvenation competitive advantage re‐positioning. The year is 2050. Many of the major global brands (originated in the USA, Western Europe and Japan) that have graced virtually every part of our...
Journal Articles
Handbook of Business Strategy (2006) 7 (1): 63–70.
Published: 01 January 2006
... of companies throughout the world. Moreover, these forces need to be addressed in managerial initiatives, course design, and several offer promising research opportunities. © Emerald Group Publishing Limited 2006 Strategic marketing Innovation Markets Competitive advantage At the beginning...
Journal Articles
Handbook of Business Strategy (2006) 7 (1): 35–41.
Published: 01 January 2006
... is an essential element in developing a winning strategy in the markets of tomorrow, and creating valuable sources of competitive advantage today. Looking back, historic economic data shows that the world was actually more global 100 years ago than it is today, based on trade and investment flows. Yet...
Journal Articles
Handbook of Business Strategy (2005) 6 (1): 241–245.
Published: 01 December 2005
... to critically evaluate a company’s position within the marketplace. Companies must learn to be agile to exploit opportunities and protect themselves from the growing threats within the marketplace. Such an approach may be the gateway to sustaining a competitive advantage. Just imagine walking into your...
Journal Articles
Handbook of Business Strategy (2005) 6 (1): 61–66.
Published: 01 December 2005
... competitive advantage. So some of the most successful companies today are using behavior to differentiate themselves in their markets. Behavioral differentiation is more difficult to copy, even when competitors know what you are doing, because differentiating yourself behaviorally requires more skill...
Journal Articles
Handbook of Business Strategy (2004) 5 (1): 269–274.
Published: 01 December 2004
..., a shortage of workers with specific skills can seem like a permanent guarantee of falling behind schedule. © Emerald Group Publishing Limited 2004 New products Product development Competitive advantage The dream scenario for thousands of businesses would be to gain the ability to get...
Journal Articles
Handbook of Business Strategy (2004) 5 (1): 247–251.
Published: 01 December 2004
... that these two seemingly discreet customers might be one and the same person. Having that realization can generate new marketing ideas. Strategic marketing Listening Competitive advantage Taxonomy What separates companies that survive from ones in overdrive? One answer is a corporate taxonomy...
Journal Articles
Journal Articles
Handbook of Business Strategy (2004) 5 (1): 87–92.
Published: 01 December 2004
...Max Messmer The fast and efficient exchange of information is undeniably a competitive advantage in business. And in a fluctuating economic environment, it’s paramount. Unfortunately, in the rush to adapt to market needs, many organizations sacrifice effective communication. As priorities shift...

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