... industries Product development Customer orientation It has been reported in the literature that the rate of new product process failure accounted an average of 40 per cent in most industries (Crawford and Benedetto, 2008). In some industries such as large food firms, the failure rate can exceed...

... before hiring a CCO. Customer loyalty Customer orientation Customer satisfaction Competitive advantage The Chief Customer Officer is rapidly becoming a powerful force in leveraging unified customer strategies to drive profitable customer behavior and create customer‐centric company...