Keywords: Customer relations
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Journal Articles
Business Strategy Series (2012) 13 (6): 323–330.
Published: 02 November 2012
... relationship management Customer relations Pakistan Banking The current study is an attempt to explore the operational problems related to e‐banking in Pakistan's Askari Commercial Bank and the customer's perception about the usage of e‐banking practices. Currently, under governmental documents...
Journal Articles
Journal Articles
Business Strategy Series (2007) 8 (5): 350–357.
Published: 31 July 2007
... Behaviour Change management Customer relations Communication Information exchange Strategic alignment In 2003, Westinghouse Electric Company, the world's pioneering nuclear power company, was in a very strong position in its markets. In the USA, nearly 60 percent of the then 103 operating nuclear...
Journal Articles
Handbook of Business Strategy (2006) 7 (1): 107–111.
Published: 01 January 2006
... and operational levels. © Emerald Group Publishing Limited 2006 Customer relations Relationship marketing The classic marketing relationship (Gummesson, 1994) primarily refers to supplier‐customer or physical distribution network type relationships. The underlying conditions of this type...
Journal Articles
Handbook of Business Strategy (2006) 7 (1): 95–100.
Published: 01 January 2006
... Publishing Limited 2006 Customer relations Relationship marketing Does the idea of implementing customer relationship management (CRM) at your organization seem like eating an elephant all at once? Well, it does not have to be that way. Your organization may want to implement in stepwise...
Journal Articles
Handbook of Business Strategy (2006) 7 (1): 87–93.
Published: 01 January 2006
...); and not having the corporate culture to support the implementation of CRM. Those that failed began to learn from their failures and from examples set by successful competitors or peer organizations. The following is a list of suggested practices for CRM. Customer satisfaction Customer relations...
Journal Articles
Handbook of Business Strategy (2005) 6 (1): 303–308.
Published: 01 December 2005
... Publishing Limited 2005 Customer relations Communications Strategic planning Market research As most executives know, strategic planning should never be done in a vacuum. The process should always provide fresh information to facilitate innovative thinking. Developing fresh information...
Journal Articles
Handbook of Business Strategy (2005) 6 (1): 43–46.
Published: 01 December 2005
... the increasing importance of reputation management in our global society, but will also address how companies should take up this challenge. © Emerald Group Publishing Limited 2005 Corporate strategy Communications Customer relations Reputation has long played an important role in business...
Journal Articles
Handbook of Business Strategy (2004) 5 (1): 227–232.
Published: 01 December 2004
... in capitalizing on their data assets? Information strategy Marketing Customer relations Information management While the theory of setting a goal and then sifting through data to find the answers to get there might sound like data strategy, don’t be fooled. The first step in developing a data strategy...
Journal Articles
Handbook of Business Strategy (2004) 5 (1): 223–226.
Published: 01 December 2004
... by contacting the customer and finding out what needs aren’t being met and how you can do better. These situations are an opportunity to strengthen the customer relationship before it deteriorates and to improve retention overall. Customer retention Consumer behavior Customer relations It’s a fact...

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