Keywords: Information strategy
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Journal Articles
Journal Articles
Handbook of Business Strategy (2004) 5 (1): 227–232.
Published: 01 December 2004
... in capitalizing on their data assets? © Emerald Group Publishing Limited 2004 Information strategy Marketing Customer relations Information management Companies spend millions of dollars toward the compilation of data, and that doesn’t even include human capital costs. But to what end? Do...

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