... at the micro and macro‐level. Depending on religion alone is not the best strategy to attract customers. Practical implications The products offered by the Islamic banking system have to compete with those of the conventional banking system. Hence, a continuous review of marketing strategies for Islamic...

... this from the context of urban tourist destinations. This study extends the span by looking at a rural tourist destination. © Emerald Group Publishing Limited 2012 Repositioning strategy Service quality Tourists’ perception Satisfaction Malaysia Tourism Customer services quality Marketing...

... and Chair of the Academy of International Business – MENA Chapter. Melodena Stephens Balakrishnan can be contacted at: melodenabalakrishnan@uowdubai.ac.ae © Emerald Group Publishing Limited 2011 Customer loyalty Marketing Marketing strategy Each year over $2 billion is spent...

... of the organizations. Especially for the start‐ups firms and for the firms, which are following the traditional on‐line marketing strategies, it will give a new outlook. Originality/value The paper attempts to showing the critical factors, which are neglected while building the online marketing strategies. Also...

... rights, democracy, environmental protection, or other “social” values. Kamaljit Sodhi can be contacted at: kamaljit@galgotiasbschool.in © Emerald Group Publishing Limited 2011 Demarketing Sustainability Marketing strategy Socially responsible marketing Responsible consumption...

...Rosidah Musa; John Pallister; Matthew Robson; Norzaidi Mohd Daud Purpose The purpose of this study is to develop and formulate marketing strategies by utilizing the importance‐performance analysis (IPA) which is an easy‐to‐use analytical technique that offers prescriptions for the management...

... Marketing strategy Sustainable development Emerging markets Cross‐cultural management Export markets The globalization of agriculture started its roots in the 1990s in the Asian countries, when GATT and WTO along with the support from the USA involved themselves with the agricultural practices...

... at: e.constantinides@utwente.nl © Emerald Group Publishing Limited 2008 Marketing strategy Consumer behaviour Internet marketing Collective customer reaction appears to become more and more a commonplace nowadays and the voice of the consumer has turned out to be a factor that no one can easily...

... . Genestre , A. , Herbig , P. and Shao , A.T. (1995b), “ Japanese international marketing strategy ”, Marketing Intelligence & Planning , Vol. 13 No. 11 , pp. 36 ‐ 46 . Larke , R. (1994), Japanese Retailing , Routledge , London . Lee , Y‐I. (2001), “ Factors...

... Korean market provided that they form partnership arrangements with domestic companies. Prior to attempting to enter the South Korean market, managers in overseas companies should study how South Korean companies implement their global marketing strategy(ies). This should provide them...

... as much as the fun strategy and creation phase, this scenario will occur more often than not. Marketing strategy Marketing management © Emerald Group Publishing Limited 2004 “Oh no! The new marketing campaign had a lower‐than‐expected return. I guess Marketing did not do its job! No more...