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Case Studies

“Artwaale” events: designing a sustainable business model

Bikramjit Rishi, Soni Sharma
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
https://doi.org/10.1108/EEMCS-04-2024-0134
Published: 07 May 2026
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Case Studies

DBL Group: balancing the sustainability journey

Mir Mohammed Nurul Absar, Iffat Ishrat Khan, Bikramjit Rishi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
https://doi.org/10.1108/EEMCS-11-2024-0503
Published: 15 October 2025
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Case Studies

MedoPlus: finding the right pulse of affordable and accessible rural health care

Bikramjit Rishi, Satyendra C. Pandey
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–19.
https://doi.org/10.1108/EEMCS-12-2023-0508
Published: 23 April 2025
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Case Studies

Oneiros: The Sports Club: navigating the growth path

Kaushik Sonani, Prateek Jain, Bikramjit Rishi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–21.
https://doi.org/10.1108/EEMCS-12-2023-0464
Published: 14 November 2024
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Case Studies

Manan Motors: readiness for rural distribution

Rajkumari Mittal, Parul Sinha, Bikramjit Rishi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–21.
https://doi.org/10.1108/EEMCS-01-2024-0015
Published: 06 September 2024
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Case Studies

PFoods: selecting a segment for a sustainable product

Vinit Vijay Dani, Avadhanam Ramesh, Bikramjit Rishi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–25.
https://doi.org/10.1108/EEMCS-10-2023-0380
Published: 16 April 2024
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Case Studies

National Institute of Development Management – striking a balance between mission and money

Pratik Modi, Satyendra C. Pandey, Bikramjit Rishi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
https://doi.org/10.1108/EEMCS-09-2022-0323
Published: 23 May 2023
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Case Studies

Haikou restaurant: the entrepreneur's dilemma in the new normal

Bikramjit Rishi, Soni Sharma
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–21.
https://doi.org/10.1108/EEMCS-07-2022-0230
Published: 09 May 2023
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Case Studies

Keep Good Shape (KGS) – the expansion dilemma

Bikramjit Rishi, Vinit Vijay Dani
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
https://doi.org/10.1108/EEMCS-09-2021-0301
Published: 12 July 2022
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Case Studies

Patanjali Ayurved Limited: role reversal in competitive advertising

Harvinder Singh, Rashmi Kumar Aggarwal, Bikramjit Rishi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–28.
https://doi.org/10.1108/EEMCS-01-2021-0027
Published: 05 April 2022
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Case Studies

Dish Tv India Limited: the dilemma of celebrity endorsement

Rashmi Kumar Aggarwal, Bikramjit Rishi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–16.
https://doi.org/10.1108/EEMCS-08-2020-0292
Published: 16 August 2021
View article titled, Dish Tv India Limited: the dilemma of celebrity endorsement
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Case Studies

Kingfisher: Ultra Max re-positioning hurdle

Bikramjit Rishi, Archit Kacker
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–19.
https://doi.org/10.1108/EEMCS-09-2020-0322
Published: 21 May 2021
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Case Studies

Buzzfeed Inc: native advertising the way forward?

Bikramjit Rishi, Aditya Mehta, Poulomi Banerjee, Akshay Deepak
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
https://doi.org/10.1108/EEMCS-06-2017-0137
Published: 05 November 2018
View article titled, Buzzfeed Inc: native advertising the way forward?
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Case Studies

Entry of Reliance Jio in the telecom industry: a ripple in the ocean

Bikramjit Rishi, Archit Kacker, Shreya Gupta
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–17.
https://doi.org/10.1108/EEMCS-07-2017-0167
Published: 20 September 2018
View article titled, Entry of Reliance Jio in the telecom industry: a ripple in the ocean
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Case Studies

Hockey India league: remnants of India’s long lost glory

Bikramjit Rishi, Neil Sabnis, Sayani Bagchi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
https://doi.org/10.1108/EEMCS-08-2016-0180
Published: 19 June 2017
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Case Studies

AaramShop.com reinventing the e-grocery wheel in India

Bikramjit Rishi, Ashish Kapoor, Sameer Bhatia
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–28.
https://doi.org/10.1108/EEMCS-06-2015-0138
Published: 14 June 2016
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