Destination choice intentions in the cinematic era: a serial mediation model

Nga Quynh Thi Vo is based at Faculty of Tourism, University of Economics, The University of Danang, Danang, Vietnam. She, a senior lecturer in the Faculty of Tourism at the University of Economics, The University of Danang, holds a PhD degree from the same institution. With 30 years of research and academic experience, her work has significantly contributed to the fields of competitiveness, community-based tourism and destination marketing. She has coauthored several articles in prestigious journals in Vietnam and in international journals indexed by ISI and Scopus.

Hien Thanh Thi Dang is based at the Department of Tourism, Recreation, and Leisure Studies, National Dong Hwa University, Hualien, Taiwan. She is currently pursuing her Master’s program in the Department of Tourism, Recreation and Leisure Studies at the National of Donghwa University, Taiwan. As her bachelor’s background is in tourism and travel management, Hien’s interest research concentrates on behavioral research and gastronomy tourism, delving into areas related to leisure psychology, tourists’ perception and quality assessment management in the tourism and hospitality field.

Phong Le Tran is based at Faculty of Tourism, University of Economics, The University of Danang, Danang, Vietnam. He is currently a senior student majoring in Tourism and Travel Management at the University of Economics, The University of Danang. Phong’s focus is cultural tourism and destination marketing.

Nhat Thong Thi Nguyen is based at Faculty of Tourism, University of Economics, The University of Danang, Danang, Vietnam. She a senior lecturer in the Faculty of Tourism at the University of Economics, The University of Danang, holds a PhD degree from the same institution. Her research is concentrated on marketing for event, consumer behavior, destination marketing, community-based tourism and more. She has coauthored several articles in prestigious journals in Vietnam and in international journals.