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It has come to the attention of the publisher that the article “The adoption of the metaverse in cultural tourism” by Anuja Shukla and Richa Goel, published in Consumer Behavior in Tourism and Hospitality, Link to The adoption of the metaverse in cultural tourismLink to the cited article, displays the affiliations of the authors incorrectly. This error was introduced during the submission process. The affiliation of Anuja Shukla was published as Jaipuria Institute of Management, Indore, India and has now been corrected to Jaipuria Institute of Management, Noida, India.

The affiliation of Richa Goel was published as Symbiosis Centre for Management Studies, Symbiosis International (Deemed University), Pune, India and has now been corrected to Symbiosis Centre for Management Studies, Noida, Symbiosis International Deemed University, Pune, India. The authors sincerely apologise for these errors and for any misunderstanding.

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