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Journal Articles

Experiential marketing in the budget hotel: do Gen Y and Gen Z change the game?

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Karto Adiwijaya, N. Nurmala
Journal: Consumer Behavior in Tourism and Hospitality
Consumer Behavior in Tourism and Hospitality (2023) 18 (4): 467–482.
https://doi.org/10.1108/CBTH-10-2022-0185
Published: 09 October 2023
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