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Keywords: Destination advocacy
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Journal Articles
Engaging tourists through destination social responsibility: the moderating role of self-congruence
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2024) 19 (4): 656–669.
Published: 12 November 2024
... (DBE) and favorable behavioral intentions, i.e. destination advocacy and revisit intentions. Further, the study examines self-congruence as a boundary condition to DSR’s impact on DBE. Design/methodology/approach Data were collected through an online survey of individuals in India and analyzed...
Journal Articles
Impact of destination brand experience on destination advocacy: trust and loyalty as moderators
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 576–590.
Published: 23 September 2022
...Shalini Srivastava; Poornima Madan; Banasree Dey; Abdul Qadir; Jones Mathew Purpose The purpose of this paper is to assess impact of destination brand experience (DBE) on destination advocacy (DA) and to assess the role of trust and loyalty as moderators in the relationship. Design/methodology...
