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Keywords: Destination brand experience
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 576–590.
Published: 23 September 2022
...Shalini Srivastava; Poornima Madan; Banasree Dey; Abdul Qadir; Jones Mathew Purpose The purpose of this paper is to assess impact of destination brand experience (DBE) on destination advocacy (DA) and to assess the role of trust and loyalty as moderators in the relationship. Design/methodology...
