Keywords: Destination brand image
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (3): 344–358.
Published: 14 May 2025
...), destination brand image (DBI) and attitude, filling the gap in exploring the mechanism of film-related eWOM’s influence on film-featured destination choice intention. Design/methodology/approach The conceptual model and research hypotheses were each assessed using partial least squares-based structural...

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