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Keywords: Destination familiarity
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (3): 344–358.
Published: 14 May 2025
...Nga Quynh Thi Vo; Hien Thanh Thi Dang; Phong Le Tran; Nhat Thong Thi Nguyen Purpose This study aims to develop a theoretical model to explore pathways of enhancing film-featured destination choice intention by linking film-related electronic word-of-mouth (eWOM) to destination familiarity (DF...
