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Keywords: Destination marketers
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 576–590.
Published: 23 September 2022
... between brand experience dimensions on certain brand-related constructs including trust in the brand for hotels. In the tourism context, Kumar and Kaushik (2018) have emphasized that destination marketers need to focus on creating suitable DBE to build and maintain trust of tourists. Therefore, we...
