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Keywords: Destination marketers
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Journal Articles
Impact of destination brand experience on destination advocacy: trust and loyalty as moderators
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Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 576–590.
Published: 23 September 2022
... experience dimensions on certain brand-related constructs including trust in the brand for hotels. In the tourism context, Kumar and Kaushik (2018) have emphasized that destination marketers need to focus on creating suitable DBE to build and maintain trust of tourists. Therefore, we contend that the four...
